How We Execute It?
We offer the following 5 Steps To Creating Your Image:
Step 1: Choose Your Weapon
Create or choose the appropriate medium to market your name (flyer, postcard, phone card, brochure, website, etc.).
Step 2: Placement & Niche Targeting
Grimes One Media will strategically place the chosen medium in key areas to obtain visibility, feedback, & word of mouth. These key areas may include local or major events, online advertisement, or print ads. Placement is important when reaching a target market segment. (Street teams will be used to cover events and locations.)
Step 3: Create The Image
Construct an image around your company’s name that will symbolize and reflect your core product or service with a compelling USP (Unique Selling Proposition) that your target audience will remember. An image that is everything you would like it to stand for. (Example: When you think of Nike or Apple Computer, what image comes to mind and what USP?)
Step 4: Define The Image
Based on feedback from your prospective target audience, we must now define what’s the message behind the image we seek to present. This will allow for us to determine the position of the market your company will serve. And what does your company stand for and represent in that market. (Example: When you think of Nike you think of their image as a sports shoe company. Therefore by definition Nike has defined its image and position in the shoe market or sporting apparel.) Thus creating a Unique Selling Proposition that represents superb sports and footwear apparel.
Step 5: Get The Buzz/Tell The World About It
Once we have accomplished steps 1-4, we now must create or write a press release and submit it to online press agencies to generate a buzz that will keep your image, USP in the eyes of your target audience. With the use of Twitter, Facebook, Google Plus, and other social platforms, we are able to spread your USP abroad.